How We Use AI — Sartorial Him
We get this question now and then — do we use AI to write our content? The honest answer is: not really, and definitely not in the way some sites do. Every piece on Sartorial Him starts with one of us — actual people with closets full of triumphs, mistakes, and a few embarrassing impulse buys we’d rather forget. We write the drafts ourselves, from our own experiences, and then occasionally use AI tools for the boring stuff: grammar fixes, clarity tweaks, or reformatting. Think of it like having a digital copyeditor, not a ghostwriter.
The thing about writing about men’s style is that it’s personal. It’s about how clothes fit your body, your budget, your stage of life. AI doesn’t have a body or a budget. It doesn’t know what it’s like to be a 25-year-old in Chicago trying to dress like an adult, or a dad in Dallas trying to find stain-proof chinos that still look good. It can’t tell you what shoes survive a playground, or how it feels to finally find a blazer that fits after years of guessing sizes. Those things come from living it, not programming it.
That said, we’re not Luddites. We use technology all the time — from editing software to analytics tools to, yes, AI grammar assistants. Sometimes we’ll use them to smooth out a clunky sentence or help with consistency between writers, especially since we all have different voices. Arthur writes like a lawyer, Wayne writes like a teacher, and Keith occasionally writes like a guy arguing with himself about sneakers. The tools help keep things readable without losing personality.
We’ve also experimented with AI in ways that make sense for a modern site. Occasionally we’ll use it to generate visual mockups — like illustrating a capsule wardrobe layout or showing outfit combinations when we don’t have photos ready. When that happens, we make sure the image looks realistic, not fake or misleading. No deepfakes, no “perfect” people who don’t exist. Just helpful visuals to support the writing. And if an image is AI-generated, we’ll always tell you. Transparency matters to us.
What we’ll never do is let AI write an article for us. You can tell when that happens — the tone’s flat, the advice is generic, and the words sound technically right but emotionally dead. We’ve all seen those “10 Must-Have Wardrobe Essentials” posts that read like they were written by a robot who’s never worn pants. That’s not us. Our pieces are messy, opinionated, occasionally self-contradictory, and always human. We think that’s how it should be.
We also know there’s a lot of AI-generated junk floating around in men’s fashion right now. Whole sites that publish “reviews” of products they’ve never touched, lists of “best budget jeans” with links chosen for commission, not accuracy. It’s easy to spot once you know what to look for: no first-person perspective, no mistakes, no real emotion. We don’t do that. If something appears on Sartorial Him, it’s because one of us wore it, washed it, and probably spilled something on it at least once.
The way we see it, AI is a tool — like a tailor’s measuring tape. It’s useful when used properly, pointless when used lazily. You can’t automate experience. You can’t prompt your way into understanding why one fit works and another doesn’t. You learn that by wearing clothes, living life, and, in our case, writing about it for years.
Each of us has our own threshold for how much tech help we’ll accept. Ruth, our minimalist, likes to keep things as simple as possible — he’d rather spend time rewriting than run a draft through anything automated. Wayne uses Grammarly religiously because teaching all day means typos sneak in no matter how careful he is. Keith occasionally uses AI to help organize long lists of brands when he’s comparing value tiers, but every opinion still comes from his experience. Patrick doesn’t touch it unless he’s formatting something late at night after the kids are finally asleep. It’s all just different approaches to making the same thing — good, honest writing that sounds like us.
We’re open about this because we believe readers deserve to know how content gets made. The internet’s full of faceless articles pretending to be human, and that’s not what Sartorial Him is about. We’re not trying to trick you into thinking we’re something we’re not. We’re six real people with different lives, budgets, and wardrobes who happen to write about what we’ve learned. Sometimes AI helps us polish the words, but it never creates them.
If you ever wonder whether a piece on Sartorial Him was written by AI, the answer’s no. It was written by us — maybe edited with a little digital help, but every story, mistake, and opinion is 100% ours. The smudges are real, the budget constraints are real, the love for good clothes is real.
If you have questions about our writing process or how we use AI tools behind the scenes, you can always email [email protected]. We’ll actually respond — probably not instantly, but with an honest answer. Because that’s kind of the whole point of Sartorial Him: real people, real experiences, and no pretense.