Shoes tell people more about you than almost any other element of how you dress and we say this not to create anxiety but because it’s genuinely useful information that most men either don’t know or know and choose to ignore. The shoes you’re wearing are the detail that gets noticed when everything else is working and remembered when something is wrong. We’ve watched guys undermine genuinely solid outfits with footwear that looked like an afterthought and we’ve watched simple outfits get elevated significantly by someone who clearly thought carefully about what was on their feet. The good news is that getting footwear right doesn’t require a huge investment or an encyclopaedic knowledge of shoe construction. It requires paying attention to a few consistent principles about fit condition and appropriateness that make a significant difference to how everything above the ankle reads as well.

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