Graphic Tees

Graphic Tees

The graphic tee is one of those pieces where the gap between doing it well and doing it badly is quite wide and what separates the two is almost entirely about context and curation rather than the tee itself. A graphic tee from a band you actually listen to worn with well fitting straight jeans and clean trainers looks great. The same tee worn with tracksuit bottoms and unlaced trainers tells a very different story. The graphic itself matters too. Something with a strong visual or a genuine cultural reference tends to land better than corporate branded tees or graphics that feel arbitrary. We've moved away from very large graphics that dominate the entire front of the tee and towards smaller chest or back prints that feel more considered. Keep everything else simple when the tee is doing the visual work and you'll find the graphic tee earns its place in a lot more situations than you might expect.